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MFL CREATIVE Brand Strategy.

Building a successful brand starts from solid foundations. Engaging in the Brand Strategy process, you and your team will find the clarity and focus you desire to move forward with your business and build a brand that truly connects with your market and your people.

The Brand Strategy Process.

The 1 on 1 intensive Strategy Session is designed to bring you and your team into the in-depth branding process where together we will build the foundation for a successful brand, one that will grow with your business and build true value.

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Purpose.

We look at your 'why', vision, mission and goals. This inner purpose is at the heart of the branding process.

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Planning.

This is where we take your goals, vision and mission to formulate a unified brand structure. Similar to a family tree, we get clear on how your services, products and offerings fit underneath the one umbrella and how they connect with one another. This will also pave the way for future decisions and new additions to the business.

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Perception

What will people say about your brand when you are not in the room? In this section we research the market and competitors to discover where we uniquely fit within the industry and ensure we create a brand our market desires to be part of and belong to.

The Brand Strategy Process.

The 1 on 1 intensive Strategy Session is designed to bring you and your team into the in-depth branding process where together we will build the foundation for a successful brand, one that will grow with your business and build true value.

mfl-2021-icons-light-01

Purpose.

We look at your 'why', vision, mission and goals. This inner purpose is at the heart of the branding process.

mfl-2021-icons-light-02

Planning.

This is where we take your goals, vision and mission to formulate a unified brand structure. Similar to a family tree, we get clear on how your services, products and offerings fit underneath the one umbrella and how they connect with one another. This will also pave the way for future decisions and new additions to the business.

mfl-2021-icons-light-03

Perception

What will people say about your brand when you are not in the room? In this section we research the market and competitors to discover where we uniquely fit within the industry and ensure we create a brand our market desires to be part of and belong to.

Who is the
Brand Strategy for?

Often, a Brand Strategy is required when YOU and/or your TEAM feel lost, inconsistencies start appearing, sales not converting or it may be as simple as a feeling, something just doesn't sit right within your business.

From our experience, this often occurs when your business is going through a growth phase.

Do any of these identifiers resonate with you?

Here are some common tell tail signs your business requires a Brand Strategy.

ARE YOU You have recently purchased a business.

When you purchase a business, you are literally buying into THAT brand or sometimes, lack there of... If you have recently purchased a business but have ideas to transform and evolve the brand, you are not alone.

We have worked with many brands, where, our clients have purchased an existing business that has great bones but lacks foundation and a strong brand identity.

These business types require a Brand Strategy so together, we can identify the key attributes that made the old business work, and the new attributes that you would like to inject to evolve it into a brand that you would be proud to represent. 

ARE YOU Wanting to elevate your brand, but not sure how to?

You have been building your business from day dot, things are tracking well, you are a few years into business and are ready to take things to the next step, you are just not sure how.

Your branding efforts to get your business off the ground have done there job, getting you to where you are now, but a nice logo and some colours are not enough to elevate your brand to the heights that you dream of. 

Your business needs a brand, and this begins with building out your brand foundation, giving you substance and direction to launch your brand forward.

ARE YOU Attracting the wrong people/clients?

If you are consistently attracting the wrong types of clients, i.e, they don't value what you offer, OR you are getting the leads, but not converting at the rate you should.

You have a great product or service, you are just not getting it in front of the right people.

Developing a brand foundation through the Brand Strategy process will identify you week points, what is missing and perhaps, what may need to be removed.

Often when these scenarios occur, there is an inconsistency in your messaging and how you communicate to the market. There is a misalignment and it's time to get you back on track!

ARE YOU Feeling lost and lacking direction?

Are you looking to market your brand but not quite sure where to start, what method to use or what messaging to include?

This is a tell tale sign that your brand is lacking direction.

A Brand Strategy delivers what we like to call a Brand Guide, a booklet that will move you forward in the right direction, helping you to make informed decisions that will work for you, not just a stab in the dark.

Who is the
Brand Strategy for?

Often, a Brand Strategy is required when YOU and/or your TEAM feel lost, inconsistencies start appearing, sales not converting or it may be as simple as a feeling, something just doesn't sit right within your business.

From our experience, this often occurs when your business is going through a growth phase.

Do any of these identifiers resonate with you?

Here are some common tell tail signs your business requires a Brand Strategy.

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ARE YOU You have recently purchased a business.

When you purchase a business, you are literally buying into THAT brand or sometimes, lack there of... If you have recently purchased a business but have ideas to transform and evolve the brand, you are not alone.

We have worked with many brands, where, our clients have purchased an existing business that has great bones but lacks foundation and a strong brand identity.

These business types require a Brand Strategy so together, we can identify the key attributes that made the old business work, and the new attributes that you would like to inject to evolve it into a brand that you would be proud to represent. 

ARE YOU Wanting to elevate your brand, but not sure how to?

You have been building your business from day dot, things are tracking well, you are a few years into business and are ready to take things to the next step, you are just not sure how.

Your branding efforts to get your business off the ground have done there job, getting you to where you are now, but a nice logo and some colours are not enough to elevate your brand to the heights that you dream of. 

Your business needs a brand, and this begins with building out your brand foundation, giving you substance and direction to launch your brand forward.

ARE YOU Attracting the wrong people/clients?

If you are consistently attracting the wrong types of clients, i.e, they don't value what you offer, OR you are getting the leads, but not converting at the rate you should.

You have a great product or service, you are just not getting it in front of the right people.

Developing a brand foundation through the Brand Strategy process will identify you week points, what is missing and perhaps, what may need to be removed.

Often when these scenarios occur, there is an inconsistency in your messaging and how you communicate to the market. There is a misalignment and it's time to get you back on track!

ARE YOU Feeling lost and lacking direction?

Are you looking to market your brand but not quite sure where to start, what method to use or what messaging to include?

This is a tell tale sign that your brand is lacking direction.

A Brand Strategy delivers what we like to call a Brand Guide, a booklet that will move you forward in the right direction, helping you to make informed decisions that will work for you, not just a stab in the dark.

Tha Value.

Our Brand Strategy Session plants the seeds within you and your team. The success of a brand is determined by the energy and brand mindset that is focused on building the brand into something great. 

The value from your Brand Strategy session is everything you gain to enable you to move forward with purpose...

Clarity.

When your business is your passion, it can be difficult to filter through the noise and overwhelm of your thoughts. Developing a brand strategy provides you and your team with the clarity you need to make the right decisions to move your business forward.

Guidance.

Know what, where and how to market your brand by clearly knowing who you are targeting, where they are and how they wish to be communicated to. Know the right words to say, the right platforms to be on and even understand which visuals you need to use to compliment your brands' foundation.

Confidence.

Understanding your brand foundation helps to build confidence behind the brand, forming ideas and visions into a formalised entity, one that you can be proud of, clearly communicate and confidently grow into the future.

Consistency.

Consistency is what builds brand recognition and is what allows us to meet market expectations. This, in turn, helps us to build a brand that our market trusts, become loyal to, and can truly connect with the brand.

Tha Value.

Our Brand Strategy Session plants the seeds within you and your team. The success of a brand is determined by the energy and brand mindset that is focused on building the brand into something great. 

The value from your Brand Strategy session is everything you gain to enable you to move forward with purpose...

Clarity.

When your business is your passion, it can be difficult to filter through the noise and overwhelm of your thoughts. Developing a brand strategy provides you and your team with the clarity you need to make the right decisions to move your business forward.

Confidence.

Understanding your brand foundation helps to build confidence behind the brand, forming ideas and visions into a formalised entity, one that you can be proud of, clearly communicate and confidently grow into the future.

Guidance.

Know what, where and how to market your brand by clearly knowing who you are targeting, where they are and how they wish to be communicated to. Know the right words to say, the right platforms to be on and even understand which visuals you need to use to compliment your brands' foundation.

Consistency.

Consistency is what builds brand recognition and is what allows us to meet market expectations. This, in turn, helps us to build a brand that our market trusts, become loyal to, and can truly connect with the brand.

What do you receive?

1. Strategy Session: Between a 4-6 hour session with Amanda Lowry, taking you on the deep dive of your brand. Be prepared for that 'ah huh!' moment when your brand begins to unfold in clarity and guidance.

2. Brand Strategy Guide: This is a digital booklet written by Amanda which formulates all of the information and findings uncovered from the Brand Strategy Session. This booklet is designed for you and your team to consistently reflect on, to keep you on track as you drive your brand forward with confidence.

Your Strategist. Amanda Lowry

With a careers spanning over the last 10 years, Amanda is passionately driven to partner with business owners who share the same desire to make great things happen, in our own lives and those we serve through our business.

With an intuitive approach, Amanda is uniquely positioned to help you unearth that untapped potential within your brand. Finding that sweet spot between communicating who you are and what you wish for your brand to become.

Taking a forward thinking approach, Amanda is invested in seeing you and your business succeed.

Don't take our word for it, meet Amanda in person and make your own opinion. 😉

Let's get started Let us help you and your business.