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Blog Latest news from our blog

Is there ‘Value’ in being Australian Made?

Buying Australian Made is a growing consumer trend, with many becoming more conscious of where and whom they buy from.

However, this can be said for some markets, but not all…

The Australian Made tag is just one brand positioning element to consider, a position that may enable you to stop competing because you are no longer selling just a product, you are selling a social consciousness that makes your market FEEL good, a powerful position to hold.

3 Ways To Communicate Your Authority Via Your Brand

On my recent trip to Melbourne, I read a compact book full of 44 ways to better…

Jacks Story

Here at Medi Freight Logistics, we maintain a consistent focus on going the extra mile for our…

Should You Ever Re-Name Your Business?

Re-Naming your business On the last few re-branding projects, I have been asked at the start if…

Local or International? The Little Details People Miss

When starting a business, it’s important to know your scope. Do you want to be a local…

How Your Long-Term Goals Affect Your Brand Today

When I spoke to a room of business owners at Griffith Uni last year, I was presented…

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