Fusion Dental Lab was looking to reposition their brand within the market, to become a clearer representation of who they were and the quality of work they do. Tired of feeling the need to justify their pricing and product, it was time to re-position the brand, becoming more refined, simple, and a direct reflection of their high-quality work.

The Brand Strategy process developed a new brand structure, messaging, and identified areas that needed to be improved visually like the logo and colour palette. The adjustment in colour palette, from blue to black and white came from wanting to create a unique identity for the brand, one that would help Fusion Dental Lab position them as a brand of value, quality and craftsman of their work.