Owner of Milky Mumma, Gabby, came to us unsure of whether her current branding was working for her brand. After undergoing a brand strategy session, it became clear that a the Milky Mumma brand needed a full brand refresh, that saw a full brand identity, packaging and website redesign.

Previously targeting just pregnant and new mothers, Milky Mumma now caters to all mums, at any stage of motherhood. This new brand is designed to appeal to a more diverse audience and stand out on any shelf. We made sure to carry through some of the previous colours and combining it with the brand's new style, we were able to create a brand that best showcases what Milky Mumma has to offer the world.