![SSHS-Profile-Logo-Green-FB SSHS-Profile-Logo-Green-FB](https://mflgroup.com.au/wp-content/uploads/sites/737/2020/01/SSHS-Profile-Logo-Green-FB.jpg)
BRAND STRATEGY
The purpose behind the Springwood leadership team to re-brand stemmed from a need to change community perception and enhance internal student and staff culture. Starting with building out their Brand Strategy, we uncovered values, purpose, and a culture that was hidden from the outside world. This school embodies such a diverse range of activities, platforms, and opportunities that needed to be shared to support the promotion and positioning of the school in a more positive light.
Once we were clear about who are, and a new positioning was uncovered and outlined, we then moved to form a consistent and clean corporate brand image. This process has assisted in presenting the school in a more cohesive and professional light, and in time, increasing the positive perception of the school.
![SSHS-strategicplan3 SSHS-strategicplan3](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-strategicplan3.jpg)
![SSHS-poster-houses SSHS-poster-houses](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-poster-houses.jpg)
![SSHS-signage5 SSHS-signage5](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-signage5.jpg)
![SSHS-strategicplan2 SSHS-strategicplan2](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-strategicplan2.jpg)
![SSHS-poster-houses2 SSHS-poster-houses2](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-poster-houses2.jpg)
![SSHS-signage4 SSHS-signage4](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-signage4.jpg)
![SSHS-strategicplan SSHS-strategicplan](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-strategicplan.jpg)
![SSHS-Poster Springwood State High School](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-Poster.jpg)
![SSHS-signage1 SSHS-signage1](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-signage1.jpg)
![SSHS-strategicplan1 SSHS-strategicplan1](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-strategicplan1.jpg)
![SSHS-signage3 SSHS-signage3](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-signage3.jpg)
![SSHS-signage2 SSHS-signage2](https://mflgroup.com.au/wp-content/uploads/sites/737/2019/12/SSHS-signage2.jpg)