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Is there ‘Value’ in being Australian Made?

Buying Australian Made is a growing consumer trend, with many becoming more conscious of where and whom they buy from.

However, this can be said for some markets, but not all…

The Australian Made tag is just one brand positioning element to consider, a position that may enable you to stop competing because you are no longer selling just a product, you are selling a social consciousness that makes your market FEEL good, a powerful position to hold.

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