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How Your Long-Term Goals Affect Your Brand Today

When I spoke to a room of business owners at Griffith Uni last year, I was presented with some great questions in the q&a that followed.

During my presentation, I used a packaging example to showcase why it is important to know where you want to go with your brand before creating and designing your visual identity.


The lady asked:

If I want to sell my products in other countries in the future, (not right now), should I create my packaging to allow for international markets as well?

The answer… hell yes!

A mistake that I commonly see is that small businesses are short sighted when starting a business. They focus their whole brand around what they are initially selling or servicing, but when given the question of

‘Where do you want your business to be in the next 5-10yrs’, they begin to think about how their business needs to move forward to evolve.

If you have ideas of going international, then your brand needs to allow for this.

If you’re looking to expand your product range, your brand needs to allow for this too. Wanting to build a team? Yep, your brand needs to be mindful of this too.

So keep in mind the long term plans you have for your business, as this is what you need to consider before you go head first in creating your branding material.

If you are wondering what I spoke about at the Griffith talk, lucky for you I kept a copy! 😉

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